The Rise of E-Bikes and Their Impact on the Cycling Industry

54 comments by Igor Shteynbuk

In recent years, the cycling industry has witnessed a significant transformation with the rise of e-bikes. These electrically powered bicycles have revolutionized the way people commute, explore, and experience cycling. As e-bikes continue to gain popularity, their impact on the cycling industry is undeniable - shaping trends, redefining mobility, and opening up new possibilities for riders of all backgrounds. Let's delve into the rise of e-bikes and explore their pros and cons on the cycling landscape.

Growth of E-Bikes

We are, without a doubt, in the midst of an e-bike boom. Every sporting brand adjacent to cycling has an ebike. It's virtually impossible to read about industry news without e-bikes being mentioned or referenced in some capacity whether it is good or bad news. According to Vantage Market Research, the global e-bike market is projected to grow from $53 billion to $112 billion and have a Compound Annual Growth rate of 9.7% from 2022 to 2030. That's huge!

In the past 10 years there have been major strides in advancing e-bike technology with better motors, longer lasting batteries, and more power. The ideal is that people ditch their cars and use their e-bikes to get around to do day-to-day tasks. Thus alleviating congestion, making people more attuned with the outdoors, and ultimately healthier. This all sounds awesome. And don't get me wrong, I am generally in favor of e-bikes. I think their introduction into the mainstream can be seen as a positive in a lot of ways.

How Riders Use E-Bikes 

photo courtesy of www.cyclingelectric.com

Adrian had an e-bike when she commuted into DC for work. It was an awesome alternative to waiting at the Metro and walking (this was before bikes were allowed on the trains during work hours).

I've seen couples on the trail riding happily together while one partner was on an aero road bike and the other on an e-bike. I've read stories of people doing tours over mountains - many of whom admit they wouldn't have been able to do it on (I'll say it for the sake of this article) analog bikes. And I've seen people who found that their e-bike allowed them to begin cycling after life-changing events.

Going to cities, you see tons of delivery drivers with food containers, large packages, tubes of documents, and anything and everything that can fit on a bike. Fewer cars making back and forth trips in already congested areas makes sense. 

Technologically Speaking

Well, not all e-bikes are created equally. There is an enormous range of quality, safety, and compatibility. The quality and safety issues are the main drivers of legislation and change within the US and our industry. There are numerous reports of fires that cause death, injuries, and millions of dollars of damages with the prime culprit being poorly constructed e-bikes. New York City alone saw more than 200 fires caused by e-bikes, e-scooters, and similar products.

There's obviously a need for something to be done with regards to safety. There are already many regulations going through the US Government to regulate how e-bikes are made, what components are used, and how they are transported. This is an important step in an otherwise pure money-grab from many actors who don't care about safety. This is an important step that will save lives.

A step e-bike manufacturers need to take is to make their bike sustainable for the long term. An (insert sigh here) analog bike could last indefinitely with regular maintenance. Forget friction vs indexing or disc brakes vs rim brakes - that isn't important in the long term. The life-cycle of this type of bike is decades for all intents and purposes. Steel and aluminum frames can be recycled unlike carbon, but I digress.

Adrian's e-bike is a Trek Valencia+ with a Bionx system. It was really nice and served her well - 3x10 Deore components, integrated lighting, nice rear rack, flat bars. That is, until the battery and controller died and Bionx closed their doors with OEM parts no longer available. Keep in mind even if I could find something, it will still be quite old (in tech years) at this point with an unknown service history. And now, it sits in our garage waiting for a conversion to analog because what else can you do?

This story is not unique. I've heard numerous anecdotes of someone's bike breaking and the are no replacement parts to be had. Some bikes are so integrated with the battery, motor, and controller that it is not reasonable to even change it to another system and the brand can't warranty it because it is no longer supported. As e-bikes age, they are quickly turning to electronic waste destined for the scrap yard along with old laptops, tube monitors, and old cell phones. That is something the industry needs to be prepared for. I hope there is regulation that will require companies to support these products for a reasonable period of time.

We Can't Tech Ourselves Out of Bad Infrastructure 

There is some really good news about federal funding for bicycle and pedestrian infrastructure! From the People for Bikes news website (whole article can be read here):

"...at least $50 billion in funding is available for communities to plan and implement new infrastructure over the next five years through a combination of competitive and formula grants. Although all of that money won’t go to bikes, nearly $13 billion could realistically accelerate the planning and construction of biking and walking projects across the country, dramatically expanding access to safe infrastructure for millions of Americans."

As much as I would love to have huge bicycle highway projects funded and implemented, the reality is that sort of thing is slow and gets held up through bureaucracy and public vs private land lawsuits, etc.. The fact of the matter is that we need to get that low hanging fruit.

We all know those trails that are fantastic, but are disjointed. Building simple and safe connectors between those trails will increase ridership and usability. Guaranteed. 

We're lucky on the East Coast that we have so many old rail lines. Our Baltimore and Annapolis (B&A) Trail was an old rail line that was both for freight and passengers through the late 1800s into the mid 1900s. In the 70s after a trestle was washed away, the process to convert it into a trail began. Eventually, it will be part of the East Coast Greenway. So you could ride from Florida to Maine all off-road! 

As far as traveling in the city, this increased spending budget will help identify where pinch points are and help keep riders safe. And look - as much as I want to believe automobiles and bicycles/pedestrians can live in peace in urban environments, our cities have been developed and re-developed to accommodate cars and not people. The best thing is to build mixed use trails and separated (and protected!) bike lanes. Sharrows and green painted bike lanes don't work as well. If a car can pull into the lane at any moment, it's a failure. 

I heard one representative from a tech company at the Bicycle Leadership Conference talk about how they are developing a city and system that can communicate between cars, bikes, and streets. Basically, your bike would be fitted with this system and would ping your location between street posts and cars. If you are too close to a car, the driver of the vehicle would be alerted that there is a bike nearby. But you need to have a brand new Audi. No joke. We can't tech our way out of bad infrastructure and inattentive drivers.

Qualcomm-image

photo courtesy of Qualcomm

The pure answer is that we need low-tech, sustainable infrastructure, that can be copy and pasted into other places. This is how an infrastructure plan can flourish. 

The Wrap-Up

The rise of e-bikes has brought about a transformative shift in the cycling industry. With their expanded accessibility, enhanced commuting capabilities, generally positive health effects, and influence on urban infrastructure, e-bikes have become a new and growing segment of our industry. There absolutely needs to be tighter regulation on manufacturing and importation. As e-bikes continue to evolve for the better, their impact on our lives will continue to grow, shaping the way we perceive and experience cycling in the years to come.  


54 comments


  • Rick Thompson

    I’m up to 2 boosted bikes, out of 7. Both are used almost exclusively as car replacement and both are maintainable. The cargo trailer towing bike is a 20 year old hardtail with a Bafang mid-drive. The commuter is a new steel frame built up with mostly new (and a few scrounged) normal bike components and a Grin Tech front hub drive. Both perform missions I would not be able to do as often with an analog bike, mainly large grocery trips and a very long hilly commute. Both motor systems are non-proprietary, user programmable and user maintainable. Both are pedal assist, so I still get a workout. I have just one (good quality) battery which is swapped to the bike in use. It is possible to make effective and sustainable use of this technology, and reduce car use as well.


  • Sasha

    I have a long commute and ride it one-way once or twice a week (18 miles). I was 15 miles into my ride home yesterday, when a young teen (between 14-16 is my guess) came FLYING past me on a trail, feeling dangerously close. This trail runs parallel to a highway, and I could see that he was outpacing the cars in traffic, so probably going 25-30 miles an hour. He gave no warning to me, and as I watched, ducked in and around some pedestrians ahead, who jumped in fright. He didn’t pedal once in the two minutes he was in my line of sight, but maintained his consistent fast pace. I find that in my suburb of a big hilly city, there are a lot of people on ebikes these days, some who are clearly trying to improve a longer commute like mine (believe me, I’ve considered an ebike so I could ride more days or both ways)… but those are the minority. More often it appears to be people who don’t look all that comfortable and using throttle bikes (meaning, I suspect not regular riders of non-e-bikes), and an increasing number of teens whose parents presumably invested in the ebike so the kid could get around. A lot of the behaviors I witness are dangerous both to the rider and to others. I worry, but feel a little helpless. How can we get more riders important safety information? How can we impress upon them the need to ride defensively but predictably when in the road, how to be respectful to others on the path, and help them think that maybe they’d like to give an analog bike a try? I recall an article about some sort of recreation-heavy city considering a no-throttles on trails rule, and while I agree this makes sense, I also deeply doubt that any enforcement would happen, and I wouldn’t want to exclude throttle-riders who are considerate (I’m sure they exist somewhere). I just feel torn between wanting people to enjoy getting around on two wheels (even if there’s a battery-assist), and wanting to enjoy MY time on two wheels, without worrying about the next teen approaching silently behind me at the speed of a car.


  • umon

    Great article, summarizing many aspects I haven’t even thought about before!

    The one thing that stands out for me though, is that as ignorant the general technology-craze is today, it also serves as an opportunity to change existing problems and have a different momentum with so many more “new” bicyclists:

    The more folks on bikes – the better the chances that bike traffic gets the public attention it needs:
    a. urban car-free zones and/or times
    b. Safer bike lanes ( separated from car lanes – continuous routes)
    c. Safe parking ( valet and/or secured parking services in prime parking locations at malls, restaurants and supermarkets… )

    The more people start to enjoy pedaling ( or even just e-cruising) on 2 (even 3 or 4) wheels the better the chances that we can fight for pilot projects, better urban planning and better safety regulations?

    And as a bike enthusiast I see many new styles to design and develop… with or without some electric assist: All of them much better than any new car with 3 digit-horsepower?

    I’d love to see some e-power assist on Velo Orange style classic bikes, that will be just what you suggest:

    Simple parts to install, repair and recycle on existing vintage or classic looking bio-bikes: maybe just a e-wheel/hub that can be swapped easily when required or needed ( for that super mountain tour of the alps?) with a standard battery hidden in a cool vintage looking (fire proof?) case…
    also could power lights, phone – even a rearview camera?
    Velo-Orang-E !


  • Sam B

    All the comments on bike infrastructure are spot on. Separated paths from cars that go where people want to go will be the big difference maker for getting more people biking (and more people biking makes all bikers safe). Too many cities only put resources into recreational bike paths that don’t actually follow commutes or reach schools or stores.

    On the ebike front, I think they make a lot of sense for working cyclists, recreation, and long commutes. But agreed that we need some kind of regulation about interoperability in the industry. We could also point to waste in the form of ebike fleets that were destroyed when put out commission, such as JUMP bikes. At the end of the day, this sector has drawn a lot of venture capital which has produced a ton of “growth at all costs” and subsequent waste.


  • Andrew Marchant-Shapiro

    I have very mixed feelings about eBikes. I have been peddling since I was in single digits, and I’m 65 now. I eschewed car ownership until I had a kid in a city with no public transit. I like to ride, is what it comes down to.

    Last October I rode my first eBike. It was a Lyft-operated hire in Chicago, and I only took it because the conventional bikes were all taken. It was a ginormous beast of a thing, no throttle, felt like it weighed over 100#.

    And it was as addictive as hell. POWER. It made cruising around terribly easy.

    POWER is the problem. Unearned speed. These days, things I have taken to calling eMotos are all over the roads and trails of greater New Haven. And the riders don’t have a sense of what is safe on a bicycle—for themselves OR others (I was waiting at a light on Orange street yesterday when an eBiker blew past me on the right and through the light.

    With great power, as Spiderman says…


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